Jumat, 31 Agustus 2012

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Fighting to Become Americans: Assimilation and the Trouble between Jewish Women and Jewish Men, by Riv-Ellen Prell

Her exaggerated coiffure, with its imitation curls and soaped curves that stick out at the side of the head like fantastic gargoyles, is an offense to the eye. Her plated gold jewelry with paste stones reveals its cheapness by its very extravagance.

This description of a "ghetto girl" was printed in the American Jewish News in 1918, but with slight variation it might easily be mistaken for a description of our current pernicious and pejorative stereotype of Jewish womanhood, the "JAP." What are the origins of these stereotypes? And even more important, why would an American ethnic group use racist terms to describe itself? Riv-Ellen Prell asks these compelling questions as she observes how deeply anti-Semitic stereotypes infuse Jewish men's and women's views of one another in this history of Jewish acculturation in the twentieth century.

  • Sales Rank: #1586515 in Books
  • Brand: Brand: Beacon Press
  • Published on: 2000-03-03
  • Released on: 2000-03-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .69" w x 6.00" l, .94 pounds
  • Binding: Paperback
  • 328 pages
Features
  • Used Book in Good Condition

From Kirkus Reviews
Where do Jewish gender stereotypes, such as the JAP and the Jewish mother, come from, and why are they so persistent? Prell explains in this astute study. These and similar stereotypes, Prell theorizes, are a projection onto Jewish women by Jewish men, expressing their anxiety about assimilating into American culture, an anxiety that she claims is renewed in every generation despite Jews apparent success at becoming Americans. In particular, mens anxiety about attaining and remaining in the middle class becomes expressed through stereotypes of women who are excessive and voraciouswhether, as in the case of the Jewish mother, emotionally all-consuming, or in the case of the JAP or her predecessor, the Young Jewish Woman in Search of Marriage, materially all-consuming. Drawing heavily on the Yiddish newspapers around the turn of the century, she paints a portrait of the first such stereotype, the Ghetto Girl, the young immigrant woman who was supporting herself and her family by her labor, and whose efforts at dressing fashionably were invariably scoffed at as tasteless and vulgar expressions of acquisitiveness. Prell devotes less energy to discussing womens stereotypes of Jewish men (e.g., as cheap dates or spoiled princes); clearly, in her analysis, it is women who have borne the brunt of the burden. In this way, the larger societys anti-Semitic stereotypes of Jews as the representation of excessive consumption and productivity in a society centered on consumption and productivity, were internalized by Jews and turned into ammunition in internecine gender wars. Prell (American Studies/Univ. of Minnesota, Minneapolis), whose Prayer and Community: The Havurah in American Judaism, won a National Jewish Book Award, unfortunately couches her gutsy and imaginative theory in dry, academic prose, but she convincingly engages a range of complex issues about how men and women, Jews and gen tiles, perceive one another. -- Copyright ©1999, Kirkus Associates, LP. All rights reserved.

Review
Gutsy and imaginative . . . convincingly engages a range of complex issues about how men and women, Jews and gentiles, perceive one another. --Kirkus Reviews

"While Jews and feminists have over the years repeatedly debated whether the JAP is 'real' or not, Prell's research breaks new ground because she examines the class anxieties underlying the image. . . . [Fighting to Become Americans] will challenge any reader's preconceptions about who is and is not an American and why." --Laura Brahm, The Women's Review of Books

"Well-written and lively." --Jewish World

"A definitive and fascinating history of the complex relationships between Jewish men and women in the twentieth century." --George Cohen, Booklist

"[S]hows how the stereotypes we accept and create about ourselves mirror our anxieties in American society. . . . [Prell's] analyses are telling and original." --Ruth F. Brin, St. Paul Pioneer Press

About the Author
Riv-Ellen Prell is author of Prayer and Community: The Havurah in American Judaism, winner of the National Jewish Book Award. She is currently professor of American studies at the University of Minnesota in Minneapolis.

Most helpful customer reviews

5 of 6 people found the following review helpful.
A great study of a big topic
By Eileen G.
This is a clear and careful look at a complicated subject : the interwoven issues of twentieth-century American Jews' class and gender anxieties - and the complex relationships and adjustments (within and outside of the group) that have emerged from these tensions. Riv-Ellen Prell is a committed academic and her passionate interest in her subject is obvious. In addition she is a clear thinker and terrific at conveying complex ideas without being the least bit reductive.
There's an historic and political framework for Dr. Prell's topics, among them: the damage done to Jewish men and women by stereotyping both from within and without (additional American ethnic groups might take note); historic sources of class prejudice within the group; the resentment of (Jewish) newcomers and attempts to restrict immigration; changes in the workplace and in workplace participation; changes in expectations and practices - regarding romantic love, courtship, and marriage; the rearing of children; urban and suburban life; class and intra-religious aspirations; Jewish humor in the '50's; popular culture's reinforcement of intermarriage; changes in religious practice. Chapter Six is a detailed and smart deconstruction of the Jewish American Princess stereotype.
There is a terrific attention to detail throughout - and that is part of what makes this book so satisfying. Clothing colors, the specifics of living situations, food, ads and media, and most effective: a "typical" - self-revealing and moving - adolescent diary of Lois Greene, an 'ordinary' American teenager born in 1932, who gave her wonderful diary to the American Jewish Historical Society in 1988. It's in good hands, here.
Films are brought into this interesting discussion, to good effect. "Abie's Irish Rose" for starters. "The White Palace," "Dirty Dancing," "Crossing Delancey," "Private Benjamin," among others. Dr. Prell has also thought deeply about novels (immigrant lit. and American novels) jokes, advertising culture, and media's contributions to issues of self-image, self-esteem, and assimilation.
There are over fifty pages of notes plus an index. This is a serious study and a great read.

3 of 4 people found the following review helpful.
gender stereotypes are more complicated than they appear
By A Customer
This fascinating book plots the evolution of gender stereotypes among Jews in 20th century American life. Reading this book, I learned that the stereotypes I grew up with, such as the Jewish American Prince and Princess, have a long lineage, dating back to the Swell and the Ghetto Girl in the 1920's. As Riv-Ellen Prell demonstrates, these stereotypes tell us as much about how American Jews struggled with their Jewish identities as they do about male-female relationships and expectations. The book is full of interesting examples, and analuses drawn from the popular press, from literature, movies and art. Reading it will make anyone (male or female, Jewish or not) think about how their own identity is constructed, and how many unexamined stereotypes they carry around in their minds. I recommend it highly!!

1 of 2 people found the following review helpful.
nothing new under the sun
By Michael Lewyn
I always thought that the problems Jewish men and Jewish women had with each other were unique to our time. Not so! Prell examines the Jewish press of the early 20th century to show that Jewish men and Jewish women have (mis)understood each other ever since the 19th century mass migration to America. Women generally want good providers, and Jews are no exceptions. I would have devoted a bit more space to the problems caused by prosperity--for example, that as American Jews become more prosperous, women raise their economic standards and less successful Jewish males effectively drop out of the marriage market, thus spurring intermarriage. But well done on what it does cover.

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Minggu, 26 Agustus 2012

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Including new illustrations, workshop exercises, and case studes and profides of key media players, the second edition of this critical introduction to the practices and perspectives of the advertising industry explores the structures of the profession and examines in depth the roles of all those involved.

The Advertising Handbook examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their effectiveness, and how companies measure their success.


This fully updated second edition includes:

  • examples from current high-profile advertising campaigns
  • new and detailed 'workshop' exercises accompanying each chapter
  • case studies and profiles of ad agencies and key media players
  • a revised and up-to-date glossary of key terms 
  • a guide to useful websites and online resources.

Presenting a detailed view of the industry and challenging many assumptions about advertising's power and authority, this informative volume combines history and theory with thorough practical knowledge to provide a valuable handbook for practitioners, students and lecturers alike.

  • Sales Rank: #15763811 in Books
  • Published on: 2002-01-11
  • Original language: English
  • Number of items: 1
  • Dimensions: .80" h x 6.14" w x 9.68" l, 1.43 pounds
  • Binding: Hardcover
  • 312 pages

Review
'A highly readable and informative text which will be useful to both the student and the advertising professional.' - Christine D.Reid, University of Strathclyde

'Brierley describes the convoluted world of advertising with all its confusing complexities and alarming simplicities with a cool and objective eye...'fleshed-out' with excellent - and sometimes shocking - case studies and examples.' - Media Education Journal

From the Author
Sean Brierley has taught and written about advertising and marketing for seven years as a journalist and as a lecturer at Liverpool John Moore's University. He is currently Associate Editor of Marketing Week.

About the Author
Chris Gittings is Associate Professor in the Department of English at the University of Alberta. He is the editor of Imperialism and Gender: Constructions of Masculinity.

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Sabtu, 25 Agustus 2012

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  • Sales Rank: #2770716 in Books
  • Published on: 1601
  • Binding: Paperback

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The Master Communicator's Handbook, by Teresa Erickson, Tim Ward

This book is for people who want to change the world. Here’s the challenge: it’s impossible to change the world all by yourself. To have an impact, you need to communicate. In these pages, we share with you what we’ve learned over 30 years as professional communicators and advisors to leaders of global organizations. We seek to move each client from competence to excellence. As authors, our goal is to give you the tools you need to become the most effective and powerful communicator you can be. We want you to become a catalyst for transformation. We want you to discover that you have the potential to change the world.

  • Sales Rank: #344815 in Books
  • Published on: 2015-11-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.56" h x .47" w x 5.41" l, .0 pounds
  • Binding: Paperback
  • 184 pages

Review
 
Widely endorsed by senior industry and NGO clients with whom the authors have worked, this book delivers its title with a great deal of practical advice and illustration. We are all capable of becoming better communicators, and this book shows you how. The six sections deal with communicating ideas, communicating with authority, answering questions, creating connection, changing minds and leadership communications. A particular focus is people who want to change the world... Essential reading for those who want to communicate, influence and inspire.
 - Scientific and Medical Network Review

An impressively written and presented collaboration, "The Master Communicator's Handbook" is as informed and informative as it is thoughtful and thought-provoking....highly recommended. - Midwest Book Review

From the Back Cover
I've seen Teresa and Tim's techniques at work with myleadership team, with transformational results. They've helped us communicatewith clarity, purpose and vision.   President Donald Kaberuka, AfricaDevelopment Bank.
 
Tim and Teresa scrubbed me of acronyms and schooled me tomaking everything more relevant and real to my audience. We've engaged them intraining our leaders and I've seen a watershed difference in bringing our workto life.  President Carter Roberts, President and CEO, World Wildlife Fund
 
Teresa and Tim gave me the confidence to approach publiccommunications without fear--and in fact enjoy it!  ShantayananDevarajan, Chief Economist, World Bank
 
Tim and Teresa have mastered the art and science ofeffective communication...The results are systematically impressive. It worksevery time!  Hela Cheikhrouhou, Executive Director, Green Climate Fund.
 
For the past twenty years I have seem Teresa and Timtransform people who were nervous (to say the least) into confidentprofessionals. They are the best I have seen. Dr. Mark A. Jamison, Director, Public Utility Research Center, Universityof Florida
 
I have watched Tim and Teresa coach dozens of youngscientists--their work was truly inspiring. Thanks to their help, I am a bettercommunicator in all my interactions.  Dr. Alan Thornhill,  Director, Office of Science Quality andIntegrity, US Department of the Interior
 
Teresa and Tim are genuine masters. They have helped meenormously over the years. Dr. WadeDavis, author of Into the Silenceand BC Leadership Chair in Cultures and Ecosystems at Risk, University ofBritish Columbia

About the Author
Teresa Erickson is president and co-owner of Intermedia Communications Training, Inc. For the past twenty years, Teresa has designed and led communications workshops around the world. Born in Portugal, Teresa worked with the Voice of America for 17 years as a producer, editor, and host of VOA’s flagship public affairs program, broadcast worldwide to 90 million listeners a week.

Tim Ward is the author of seven books, including the best-selling What the Buddha Never Taught and Savage Breast: One Man’s Search for the Goddess. His travel stories have appeared in 13 anthologies, including Traveler’s Tales Best Travel Writing 2006, 2010, 2011 and 2012. Tim is also the publisher of Changemakers Books (an imprint of John Hunt Publishing). He also co-owns Intermedia Communications Training with Teresa Erickson, his wife and business partner. They live in Bethesda, Maryland.

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1 of 1 people found the following review helpful.
I love big ideas but I am also a pragmatist
By J. Valdes-Dapena
I am a first-time author with big plans to publish and then hit the speakers circuit. This book has been helpful with both my writing and my planning to take the podium. What I most value is the book's simplicity and clarity. No fancy jargon, no hyperbole. The authors have managed to share their insights and recommendations with a uncomplicated directness. I love big ideas but I am also a pragmatist, I need to know what to do with that big idea I have just read. They lay out some compelling thoughts and then make it very easy to put those thoughts into action. This book is not just a book. It's an essential tool that I find myself going back to time and again.

1 of 1 people found the following review helpful.
Great distillation of complex concepts
By Amazon Customer
I liked how they use practical examples and non-examples, which show practitioners and aspiring practitioners how to do things well, and importantly, how NOT to do things (the World Bank example on page 11 was very good).

They try to distill complex concepts down into easy-to-remember methods and processes. Always helpful, as readers are likely to be people in jobs, who need to grasp things quickly on the run.

Am looking forward to an increased focus on social media. We particularly need to pay attention to the unique opportunities provided by social media , and the challenges that await the uninitiated in that sphere would be a welcome expansion to the work they're doing.

1 of 1 people found the following review helpful.
I'm always looking for ways to better explain my work to the general public
By chango del desierto
As a scientist, I'm always looking for ways to better explain my work to the general public. This well-written and succinct book is full of gems that have helped me communicate complex ideas in a way that everyday people find interesting. Soon after reading the book, I gave a talk about my research to an audience of 200 people in a small rural town. Much to my surprise and delight, the audience was engaged and excited. I'm sure that most of that reaction was due to my use of the tips and guidance in this book. Highly recommended.

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Selasa, 14 Agustus 2012

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On Power and Ideology: The Managua Lectures, by Noam Chomsky

One of Noam Chomsky's most accessible books, On Power and Ideology is a product of his 1986 visit to Managua, Nicaragua, for a lecture series at Unversidad Centroamericana. Delivered at the height of U.S. involvement in the Nicaraguan civil war, this succinct series of lectures lays out the parameters of Noam Chomsky's foreign policy analysis.

The book consists of five lectures on U.S. international and security policy. The first two lectures examine the persistent and largely homogenous features of U.S. foreign policy, and overall framework of order. The third discusses Central America and its foreign policy pattern. The fourth looks at U.S. national security and the arms race. And the fifth examines U.S. domestic policy.

These five talks, conveyed directly to the people bearing the brunt of devastating U.S. foreign policy, make historic and exciting reading.

  • Sales Rank: #867446 in Books
  • Published on: 2015-06-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.30" h x .60" w x 5.50" l, .0 pounds
  • Binding: Paperback
  • 208 pages

Review
"A rigorous exposition of the logic of U.S. foreign policy."
—The Nation

"Highly persuasive writing."
—H-Net

About the Author
Noam Chomsky is Institute Professor in the Department of Linguistics and Philosophy at the Massachusetts Institute of Technology, Boston. A member of the American Academy of Science, he has published widely in both linguistics and current affairs. His books include At War with Asia, Towards a New Cold War, Fateful Triangle: The U. S., Israel and the Palestinians, Necessary Illusions, Hegemony or Survival, Deterring Democracy, Failed States: The Abuse of Power and the Assault on Democracy and Manufacturing Consent: The Political Economy of the Mass Media.

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0 of 0 people found the following review helpful.
Highly recommended!
By David Bliven
One can see in Chomsky's insights on the development of Reaganism parallels to the rise of Trump - both seen as political outsiders, both proposing scary ideas & both coming across as populists who care about "real workers." Another great point in the book was observing how other pols & media labeled Nixon as corrupt due to Watergate, but not regarding similar break-ins engineered by his Administration under COINTELLPRO. In this way, the problem was shifted to one of Nixon's failure, avoiding any systemic criticisms. Similarly, Nixon was faulted not so much for the mass killings in Vietnam & Laos, but more for not briefing Congress.

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Senin, 13 Agustus 2012

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  • Binding: Spiral-bound

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Jumat, 03 Agustus 2012

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Radio-Frequency and Microwave Communication Circuits: Analysis and Design, by Devendra K. Misra

The products that drive the wireless communication industry, such as cell phones and pagers, employ circuits that operate at radio and microwave frequencies. Following on from a highly successful first edition, the second edition provides readers with a detailed introduction to RF and microwave circuits. Throughout, examples from real-world devices and engineering problems are used to great effect to illustrate circuit concepts.
* Takes a top-down approach, describing circuits in the overall context of communication systems.
* Presents expanded coverage of waveguides and FT mixers.
* Discusses new areas such as oscillators design and digital communication.

*An Instructor's Manual presenting detailed solutions to all the problems in the book is available from the Wiley editorial department.

  • Sales Rank: #1009943 in Books
  • Published on: 2004-07-30
  • Ingredients: Example Ingredients
  • Format: Import
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.39" h x 1.30" w x 6.36" l, 2.31 pounds
  • Binding: Hardcover
  • 632 pages

Review
"This text for students and engineers...describes the design and analysis of radio-frequency and microwave circuits in modern communications systems." (SciTech Book News Vol. 25, No. 2 June 2001)

From the Back Cover
An accessible treatment of radio-frequency and microwave circuits–thoroughly updated and expanded

In the areas of telemetry, remote monitoring, remote process control, and most significantly wireless communication, radio-frequency and microwave circuits play an elemental role. As the superior performance of RF circuits over infrared technology becomes increasingly clear, a wide array of applications is emerging, from cordless computer keyboards to cell phones. Now in a comprehensively updated second edition, Radio-Frequency and Microwave Communication Circuits considers circuits within the broad context of communications systems. An ideal entry point for both practicing engineers and students studying or transitioning into the high-tech wireless field, this volume does not require prior in-depth knowledge of electromagnetic fields.

The author provides a thorough overview of frequency bands, RF and microwave devices, and applications. The Second Edition includes new or enhanced coverage of transmitters and receivers, digital modulation and demodulation, electromagnetic waves, waveguides including electromagnetic waves and Maxwell equations, oscillator design, and FET mixers. Other key topics covered include:

  • Resonant circuits and two-port networks: including concepts of network parameters such as impedence, admittance, hybrid, transmission, and scattering
  • Communication systems: terrestrial and satellite systems, antenna terminology, the Friis transmission formula, the radar equation, and Doppler radar
  • Oscillator design: feedback concepts; Harley, Colpitts, and Clapp oscillators; crystal oscillators; synthesizers; and transistor oscillator design
  • Detectors and mixers: AM and FM signal characteristics and detection schemes; single-diode, FET, and double-balanced mixers; RF detectors; conversion loss; and field-effect transistor mixers

Extensive appendices include logarithmic units, design equations for selected transmission lines, and a list of commonly used abbreviations. An expanded selection of class-tested problem sets at the end of each chapter–275 problems in all–and more than 150 solved, real-world examples with step-by-step explanations are provided. Valuable supplementary resources are also available: a solutions manual, as well as material on CAD techniques that can be accessed at an FTP site. This Second Edition is an ideal introduction for students and a vital reference for practitioners of this fast-growing and in-demand technology.

About the Author
DEVENDRA K. MISRA, PhD, is Professor and Chair of Electrical Engineering in the Department of Electrical Engineering and Computer Science at the University of Wisconsin-Milwaukee. A senior member of the IEEE and associate editor of IEEE Transactions on Instrumentation and Measurement and the Journal of Subsurface Sensing, he received his PhD in Electrical Engineering from Michigan State University.

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