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The hallmark of any exceptional career is the ability to devise innovative solutions for work challenges. Creative thinking skills are vital for your professional advancement.
As one of the world's premiere success experts, Brian Tracy knows anyone can become more creative by practicing with a few helpful tools. In this book he reveals 21 proven techniques you can use immediately to begin generating a stream of productive ideas, including how to:
- Stimulate the three primary triggers to creativity
- Use methods such as zero-based thinking, brainstorming, lateral thinking, and the nominal group technique to solve problems, improve systems, devise new products, and discover fresh marketing angles.
- Ask the kinds of questions that generate elegant solutions.
- And more.
Use this career-changing book to tap in to the source of your own intuitive genius!
- Sales Rank: #59957 in Audible
- Published on: 2015-02-02
- Format: Unabridged
- Original language: English
- Running time: 130 minutes
Most helpful customer reviews
3 of 3 people found the following review helpful.
A great bargain for priceless ideas
By Daniel B. Beaulieu
Creativity and Problem Solving
We are all geniuses according to Brian Tracy, with the proper training we can all come up with new and exciting ideas to improve our companies and our lives. In his new small but very powerful and thought provoking book Tracy shows how we can put our minds to work thinking and coming up with new ideas.
In one chapter he writes about the seven sources of innovation and how these sources promote creative thinking: Here are a few examples to whet your appetite:
The Unexpected Event: When something happens a problem or an opportunity that makes us think that much harder, focusing on this new issue to overcome the challenge or take advantage of the opportunity. He demonstrates this by showing us how Peter Omidyar wanting to sell his large Pez candy dispenser collection realized that there was not good auction site he could go to son he created E-Bay.
Process Need: When you need to improve process or technology to overcome an industry challenge, like when Tom Monaghan wanted to know why pizzas could not be delivered in less than thirty minutes and found a unique process change to make it happen.
Demographic Changes: Think of all the news products that are being developed as the baby boomers enter retirement age. This is a perfect example of demographic changes.
Tracy encourages us via 21 short but pertinent chapters to use our minds to solve our problems.
What I like about this book is that you cannot but spend four or five minutes reading it and your mind starts to whir with new insights and ideas. The book is just crammed full of what I would call mind triggers designed to make you think and create. He spends time talking about “Mindstorming Method” how they should be run, how many people should participate and how long is long enough for these to be effective.
There are other chapters on
• The roots of creativity
• Developing the qualities of genius
• Mind developing exercises
And many more. This a great bargain when you think of converting a mere ten bucks into priceless ideas.
0 of 0 people found the following review helpful.
"With an hour to solve a problem I'd spend 55 minutes thinking about it and 5 minutes thinking about solutions." Albert Einstein
By Robert Morris
This is one of the volumes in the Brian Tracy Success Library, all published by AMACOM. Tracy has already written one or more books of greater length and depth that examine these and other major business subjects. What he has now done with each of the volumes in the series is to condense with consummate skill the most valuable information, insights, and counsel within a 100-page format, in this instance the most valuable lessons he has learned about creative or innovative problem solving.
Briefly but substantially, Tracy covers essentials of that include The Root Sources of Creativity, Three Triggers to Creativity, Mind-Stimulating Exercises, Practice Lateral Thinking, Practice Zero-Based Thinking, The Value-Engineering Principle. He again em ploys a format that frames 21 key elements that can be involved in a process to produce creative or innovative solutions to especially serious problems or answers to especially challenging questions. Sometimes an entirely new solution or answer is needed. Other times, the best solution or answer may well be a refinement or development of a solution or answer that is no longer sufficient. More often than not, such a problem or question resembles a puzzle whose solution or answer can be revealed only by obtaining the right pieces and then assembling them in proper order.
Readers will appreciate Tracy's provision of an "Action Exercises" section at the conclusion of each chapter. I strongly recommend that a lined notebook be kept near at hand in which to record comments, questions, and page references as well as completion of the exercises. It also makes sense to highlight key passages in the book. Doing all this will facilitate, indeed expedite frequent review of material later.
Here in Dallas near the downtown area, we have a Farmer's Market area at which merchants offer slices of fresh fruit as samples of their wares. In that spirit, I now provide Peter Drucker's list of "The Seven Sources of Innovation" that racy discusses ion Chapter Eighteen:
1. The Unexpected Event "is often the breakthrough innovation that changes an entire industry."
2. Incongruity "is the reality of what is and what 'out' to be."
3. Process Need that, when developed or improved, "would allow you to serve your customers better, faster, cheaper, or more conveniently than your competitors."
4. Changes in industry structure such as "the introduction of the Apple iPhone in 2006 which purred Samsung into the market with its Android-based smartphones."
5. Demographic Changes such as "the population movement from high-tax, high-regulation states to low-tax, low-regulation states" such as Texas with no personal income tax and a business-favorable regulatory system.
6. Changes in Values and Perceptions such "a much greater emphasis on health foods and fitness today than there was in the last generation."
7. New Knowledge, "both scientific and nonscientific, creates new economic trends, opportunities, and even completely new industries."
I agree with Tracy that almost anyone can develop the skills to make decisions that are much more creative or innovation. In their classic book, Creative Confidence: Unleashing the Creative Potential Within Us All, Tom Kelley and David Kelley observe: "As brothers who have worked together for thirty years at the forefront of innovation, we have come to see [various] misconceptions as 'the creativity myth.' It is a myth that far too many people share. This book is about the opposite of that myth. It is about what we call 'creative confidence.' And at its foundation is the belief that we are [begin italics] all [end italics] creative...Creative confidence is a way of seeing that potential and your place in the world more clearly, unclouded by anxiety and doubt. We hope you'll join us on our quest to embrace creative confidence in our lives. Together, we can all make the world a better place."
This book is Brian Tracy's substantial contribution to an operational manual that explains HOW. Also, as is true of each of the other volumes in The Brian Tracy Success Library, the price at which Amazon now sells this volume ($9.95) is not a bargain; it's a steal.
0 of 0 people found the following review helpful.
Brian Tracy is a certified master of personal development. ...
By Success
Brian Tracy is a certified master of personal development. Mr. Tracy explains Creativity & Problem Solving very clearly and precisely. Anyone that desires to improve the quality of their life can benefit from not only this book but also by purchasing any of the myriads of programs offered by Brian Tracy International which can be found at briantracy.com
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